by Rob Leighton | Dec 7, 2018 | iMission Blog, Salesforce
First impressions are critical for success with Salesforce for Nonprofits adoption. Once formed, first impressions are often difficult to change. A bad initial experience with Salesforce can leave a team member with a lasting resistance. A positive initial experience...
by Rob Leighton | Oct 29, 2018 | Fundraising, iMission Blog
Does nonprofit direct mail fundraising marketing still have a place in nonprofit fundraising in the digital age? You bet it does! Connecting with potential donors with different types of touches – email, social, direct mail, events, and in-person meeting – works to...
by Rob Leighton | Sep 14, 2018 | iMission Blog
Recurring Donations: Imagining the Power How sweet would that be? You just kick back and let the cash flow in… Like any nonprofit fundraising, it’s not quite that simple. But it is absolutely worth your time to create a sustainable income stream with...
by Rob Leighton | Mar 30, 2018 | iMission Blog, Nonprofit Strategy, Technology
This is one of those hacks that you won’t believe you ever lived without. All you need is the desire to blow up your nonprofit Facebook engagement! The Secret Sauce of Nonprofit Facebook Engagement Motivating your inner circle to engage with your page is the...
by Rob Leighton | Dec 21, 2017 | iMission Blog
Rob Leighton Joins YANA National Board Rob Leighton, executive director of the iMission Institute, a benefit corporation providing strategic fund development for nonprofit organizations, has been elected to the national board of the Yale Alumni Nonprofit...
by Rob Leighton | Dec 20, 2017 | iMission Blog
How to Reach More Nonprofit Donors… Using For-Profit Strategies For-profit companies’ customers have to come from somewhere, just like nonprofit donors. Big business has always spent heavily on traditional old-world advertising. Television spots, newspaper...
